BYLINE: By STEPHANIE P. LYONSAssociated PressAssociated PressWASHINGTON (AP) — Blogging-related content that appears on blogs can be more lucrative than what the Internet can provide, according to a new study that examined blog traffic data for more than 1,300 sites.
Blogging content can be used as a marketing tool, it’s used to drive traffic to content that is relevant to consumers, it can help publishers increase their search engine rankings, and it can make it easier for advertisers to target specific types of readers, the study said.
“Bloggers are in a unique position to have a huge impact on the way people discover and engage with online content,” said Andrew Friesen, a professor at the University of Pennsylvania’s Wharton School of Business who led the study.
“Their ability to be very influential in how people discover, consume and consume content is enormous,” Friesin said.
Friesen says there’s a strong argument that bloggers can be a powerful tool for publishers and marketers to tap into.
“It’s hard to believe, but there’s something to be said for people making more money from the things they do on their blogs,” he said.
“But it also makes a lot of sense that a lot more people have the skills and the knowledge to get those opportunities.”
Frieson and his colleagues examined data from 1,303 sites that were all online from Jan. 1, 2011 to June 30, 2016.
They analyzed how often content was shared and shared more than 5,000 times a day and analyzed how frequently blogs linked to each other and to other sites.
They looked at how often a post linked to other posts or the site’s name and for which types of posts and how often those posts were shared.
The researchers found that the more times a post was shared on a blog, the more likely it was to be shared.
They also found that people who shared more frequently were more likely to share more of their posts than people who posted fewer times a week.
The more times people shared a post, the higher the share rate.
And the higher that share rate, the bigger the share of posts that people shared.
It also seemed to be a strong predictor of the type of posts people were likely to post on other sites, and for the types of content that people were more interested in seeing.
People who shared content more often on a particular blog were more than twice as likely to write about the same topic on another blog, and were also more likely than people with fewer posts to post videos and images and to share their content on social media platforms.
“The more people are sharing, the greater their reach,” Frysen said.